Telemarketing or sometimes called as inside sales, is a way of generating leads, gathering market information and making sales by using the telephone. It is where a salesperson or telemarketer promotes products or services to a prospective clients for them to purchase either through phone or web conferencing. Telemarketing is a lot more convenient to all companies especially for small businesses because it saves time and money. It is more expensive than direct selling but according to some experts, through telemarketing you will just spend a lower cost than the amount of sending a salesperson to make a sale to a particular person.
Telemarketing is very useful if your business location is hard to reach and you want more prospect to contact to find some interested buyers. Telemarketing can be classified into two categories: the inbound and outbound, it often used in today’s business world. Inbound telemarketing is a process of handling incoming phone calls regarding with your products and services that often render by advertisements on TV, radio, and websites and providing some contact details of your company if ever they want to purchase with your products and services. While outbound telemarketing is a way of making calls to potential clients and offer some deals about your services and products. The outbound telemarketer usually required full training to enhance their knowledge in their products and services, aside from that, they have to learn about delivering a good way of communicating to the prospect clients.
To deliver good and effective telemarketing services, the telemarketer should have good communication skills, they should speak well, possess clear voice with high volume and know how to use the voice tone. They should be confident, motivated, energetic, enjoys to communicate with other people and they should not easily upset. These attitudes and skills that telemarketer should have to provide excellent telemarketing services and gain more clients to purchased their products. They should also know how to follow the directions and telemarketing rules.
There are enormous benefits of telemarketing in the business industry, some are these:
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Gives instant attention.
Due to various way of promotions and advertising, it gains more attentions from promising clients and other people who recognize your product and services.
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Produce flexibility.
It can easily adapt to technology’s changing environment because of that it will give more increase in sales.
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Gets higher volume of product sales.
As the telemarketer starts the conversation to his prospect client, he can discuss the products features and benefits instantly, right away the customer can ask about the products, the queries will resolved quickly and as a result thee telemarketer will get an immediate answer if the clients will purchase.
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It bring additional customer.
Call centers who offer telemarketing services not only making calls on local regions but international as well, this allows you to have additional clients all over the world, and a bigger possibility to increase the sales.
Aside from these, telemarketing services provides support any time of the day and it brings better customer relationships. Technology and computers play an essential role to keep an effective telemarketing services. Today where technology gets bigger and rapidly changing, we should know how to adapt in new strategies to support the business progress.
REFERENCES:
http://en.wikipedia.org/wiki/Telemarketing
http://www.top-telemarketing-tips.com/telemarketing-skills/
http://www.referenceforbusiness.com/small/Sm-Z/Telemarketing.html
http://www.abcarticledirectory.com/Article/Telemarketing-Services—What-is-involved/160854
http://www.go4customer.com/articles/telemarketing-features.htm
http://www.teleservices.co.nz/services/benefits-of-telemarketing.asp
