The constant reports about the high unemployment rates along with how outsourcing is destroying jobs and livelihoods. The trends towards outsourcing has the potential helping lift some of the world’s poorest people out of their misery. The New York Times has recently reported that the outsourcing has reached rural India and is already providing jobs to people who have never held a job in their lives. In the country’s call centers, there are already about 1 million workers. The Business Process Outsourcing and the Information Technology companies which are usually located in the pristine office complexes and campuses in the major cities around the country. This is the only a tiny fraction of India’s 1 billion plus people. 70 percent of Indian’s still live in the rural areas as India has skipped the industrial phase of the development and headed straight into the information age. There are very few opportunities for rural Indian’s who migrate to the cities in search of jobs.
The outlook for the rural India is beginning to change. The New York Times recently noted, a company called Rural Shores is taking an outsourcing jobs to Indians living in rural India., The Real Shores has three centers in the operation but they aim to have 500 centers spread across the India within the next five to seven years that will employ 100,000 rural Indian youth doing the book keeping, bills processing, document scanning, data entry and other simple tasks that do not require English fluency as most rural Indians at best only speak basic English. The Real Shores model is a win-win scenario for all as an operation in rural India comes with significantly lower rental and wage expenses. The Real Shores can do the same work for half the price that the competitor in a big city will charge as a minimum wage salary of the US$60 a month is considered excellent in the rural India.
It is not just a small outsourcing players like the Real Shores who are warming up to the possibilities that the rural India has to offer. The Rural Indian workforce can help them to capitalize on the potential growth opportunities in the domestic outsourcing market. The Business Week noted that the Business Process Outsourcing heavy weight Infosys Business Process Outsourcing was growing at a compound rate of 38 percent. The Business Week noted that Business Process Outsourcing heavyweight Infosys Business Process Outsourcing was reported to be.
REFERENCE:
http://outsourceportfolio.com/bpo-providing-indias-rural-poor-opportunity/
