The former president of National Association of Software and Services Companies (NASSCOM), Kiran Karnik, a warm-hearted man who always uses the word proactive has written an inoffensive history of the Indian software industry that released this week. He was in a position to write an extreme and unveiling book but so late in his life he chose not to make enemies. How NASSCOM used its public relations skills was the coalition of competitors book is all about, to develop the myth of Indian software genius and influenced its government policy and journalism to favor the Indian software industry.
NASSCOM was engaged in intense behind the scenes discussions with some businessmen, journalists and politicians these was written by Mr. Karnik after the terrorist attacks last September 11, 2001 and the slowdown of the United States economy in 2002, when outsourcing to India became a political issue in the United States. He writes in his book that one of the aims was to move the public debate from the emotional to the rational. NASSCOM was disturbed by this emotional stories in the American news media, but NASSCOM responded with that reports by lifting up some happy stories.
Mr. Karnik has become the NASSCOM president from the year of 2001 up to 2008 assumed office after the death of his predecessor, a passionate and enthusiastic man Dewang Mehta who served as the bridge within software entrepreneurs and politicians. Mr. Mehta changed the India’s most popular slogan, a form of fervent prayer addressed to an unidentified supporter from food, clothes and shelter to food, clothes, shelter and bandwidth. Based on Mr. Karnik’s book, it is impossible to know when exactly the Indian outsourcing industry has started but a significant moment has happened in a meeting at a New Delhi hotel in the year 1989.
Jack Welch was in India to convince the region to place an order for G.E. aircraft engines. Mr. Welch was then chief executive of General Electric. Sam Pitroda a technology adviser to the Indian prime minister Rajiv Gandhi has attended the meeting. After Mr. Welch said what he wanted from India as recounted in the coalition of competitors, Mr. Pitroda stated that he want Mr. Welch to outsource $10 million in India with I.T. software work. G.E. has become the first U.S. company to outsource software work to India.
Some senior bureaucrats were initially hesitant to accept the technology when Mr. Gandhi tried to computerize the vast and various departments in Indian government in 1980. But urban India began to transform at a rapid pace in 1991. To adopt policies that would make it easy for foreign companies to outsource work to India NASSCOM helped to convince the government. They made India with the deep pool of exceptional software talent. Mr. Karnik palyed a crucial role in promoting the idea of a republic filled with young geniuses says NASSCOM.
NASSCOM was about to open an office there but decided against its plan because this could be a political bull’s eye, Mr. Karnik written after 1990s. To convince influential Americans to outsource to India NASSCOM took a more private tack. With the glowing Indian talent there were problems of unemployable graduates, they considered only 25% of engineering graduates and 15% of other employable graduates. Mr. Karnik’s book has a history of good and bad days in NASSCOM and the I.T. industry of India is being threatened by other regions.
REFERENCES:
http://www.allvoices.com/news/11809177-letter-from-india-how-india-became-an-outsourcing-magnet
http://www.nytimes.com/2012/03/29/world/asia/29iht-letter29.html?partner=rss&emc=rss
http://satsangi.newsvine.com/_news/2012/03/29/10914705-how-india-became-an-outsourcing-magnet-nytimescom
http://topsy.com/www.nytimes.com/2012/03/29/world/asia/29iht-letter29.html
http://globalizationtoday.com/how-india-became-an-outsourcing-magnet-new-york-times/
