Synergy Extreme India

अपने चरम सेवा प्रदाता.
CATEGORIES
 
  • Company News
  • Local News
  • Outsourcing News
  • Technology News
  • Uncategorized
  • ARCHIVE
     
  • May 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • May 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 201
  •    
    India’s Social Media Outsourcing

     

    Foreign companies beginning to outsource new media work such as data mining, online reputation management, crisis management and influencer identification is being promoted as the latest outsourcing wave directly to small and middle sized Indian social networking organization. Some big agencies are still hiring out some work to smaller companies in India. Founder of Mumbai-based social media company Pinstorm, Mahesh Murthy chooses not to call it outsourced rather he wants it to be called as in-sourced job. He says that the difference in some firms that hiring out work from overseas companies is that they work generally with their own customers. By their own offices over India, the marketers handled work directly.

    For over five years with overseas offices, Murthy’s firm has done marketing jobs in India for overseas quality. In addition to the search and display advertising, his company is now doing a lot of social media monitoring and respond to global brands. Hareesh Tibrewala, a Social Media Strategist and Joint CEO at SocialWavelength noted that foreign firms realize that the suite of online monitoring tools and customers talk in real-time on the net are not sufficient, for conversation, you can have some programs search but still you need individuals to manually look for frame work.

    All over the world, there are more than 1 billion users who log within sites such as Orkut, YouTube, Twitter and Facebook. Almost 50 million estimated users in India while this year over $6 billion all over the world were using some social networks, approximately U.S. has $3.1 billion and $2.9 billion in global markets. Based on Deloitte, the average revenue for each social network user are anticipated to be $3.50. eMarketer believed that Facebook’s ad revenues alone was almost $2 billion in the year 2010 and more than $4 billion in 2011, as the social networks still account for a negible pie of the global ad spend.

    The main reason why foreign firms particularly from UK and US want outsource work to India is the cost arbitrage. Adhvith Dhuddu, chief executive officer of AliveNow, a social media agency based in Bangalore declared that a brand can cut its social media spend between 25 percent to 60 percent and still it achieve the same results by outsourcing social media functions. Rajiv Dingra, CEO and Founder of WATConsult said that since 2008 they got some interest from foreign firms but now the momentum is elevating. Moksh Juneja, CEO of Avignyata claims that he has been seeing interest even in some Malaysian firms.

    Social media outsourcing unlike IT outsourcing carried out many challenges regarding with skilled manpower, cultural differences and price undercutting instead with just wage arbitrage. Murthy said that they need to make changes to be effective for their clients, culture and language are just minor problems. Dhuddu considered that the backend work for managing social media can be outsourced like having a content writing team help with Facebook, developing an application or custom tabs on Facebook, assistance in uploading videos and helping in tagging, getting design options for landing blogs, pages and more. Dhuddu added that developing and establishing a social media strategy for the brand is what should not be outsourced. They’re ready to provide business but they are very specific with timely execution said by Dingra.

     

     

    REFERENCES:
    http://www.business-standard.com/india/news/new-media-outsourcing-to-india-gathers-steam/443415/

    http://www.brijj.com/group/software-developer-telecom-isp–link–New-Media-Outsourcing-To-India-Gathers-Steam?eid=2774214

    http://www.mybangalore.com/news/new-media-outsourcing-to-india-gathers-steam.html

    http://billwire.typepad.com/blog/2011/07/new-media-outsourcing-to-india-gathers-steam.html

    Leave a Reply

    You must be logged in to post a comment.