In a social media with 78 percent of customers listening more to peer recommendations considering that the impact of word of mouth considerably outweighs advertising. More to peer recommendations, it is certainly a big deal for the companies when they are able to successfully create social media campaigns that people are driven to promote and like. They decided to launch their survey of the top buzz creators of 2010 the mind. For a period of three weeks, they hosted a survey on their blog to see which social media campaign from 2010 would emerge as the top buzz creator out of a pre selected list of campaigns. The global survey was launched on the 10th of November and voting ended on the 2nd of December. Based on the results of the survey, there are some key that take a ways.
First, to win the hearts one does not even have to promote a campaign in order. The likes and the views that make a success. Taking into account that viral videos can happen without any promotion, it was unsurprising to find that the top Buzz Creator of 2010 is none other than Coca Cola with its campaign, The Happiness Machine. All it took was a single tweet and a single status update and voila. A viral hit was born, obtaining a million hits in one week and top spot on their survey.
The promotion through humor and amusement can help, the old spice went out with an amusing commercial but through their response campaign, which was a mix of visual humor, witty remarks and funny insights. An old Spice through Isaiah Mustafa aka Old SPice Guuy, managed to capture people’s attention, striking gold out of a three day campaign and second place on their survey. The successful social media campaigns, the online and offline participation and hype helped it become a success, earning the campaigns a massive online following and third place on their survey. Encouraging friendly competition offline and online is helping he campaign sustain its popularity as well as encouraging the imagination of people everywhere.
With minimal effort, Gap managed to revitalize its image to the public, negative feedback can also earn points. Gap’s logo change may have sparked an online furor, but it got people talking about the brand and it got people to show the brand some love by standing by the old logo. The videos make lasting impressions, both of the top two campaigns utilize videos to impart their message with Coca Cola maximizing on a reality slant showing actual reaction of the students in the university and old spice maximizing on a proposal for a fan.
REFERENCE:
http://www.blog.infinit-o.com/coca-colas-happiness-machine-voted-top-buzz-creator-2010/
