There was a cricket after the rock concert, after the dancers inside the inflatable balls and the girls on the three foot silts, after the cheerleaders waving their pompoms and after the laser light show. The world’s most expensive cricket tournament was not about the route that the Calcutta Knight Riders took to beat Bangalore Royal Challengers. It was more spectacle that sport, it is more evidence of a generation of Indians who have never been richer or hungrier for the decadence than it was about the newest version of the second most popular game on the planet.
In the recent Indian history, it is a rocking evening already when one of the India’s cricket heroes shouted at the crowd during the $1.5 million pre-game show, which infuse a little Indian music with a lot of Wesyern extravaganza. The cricket is serious, but there is an entertainment for the crowd and the TV viewers. The managing director of DNA Networks and the producer of the pre-game show told ABC News while waiting in the stands before the game. There are 250 or 300 million whoa re exposed to the Western world of the one billion Indians. In the case that the doorstep was a city best known as the world’s center of the outsourcing. The Bangalore is India Silicon Valley, the hub of the country’s $17 billion outsourcing industry, filled with the callcenters that employ legions of the young Indians who often spend their nights talking to the Westerns on the phone.
The entertainment for the IPL as the league is known, it was imported in both of the style and substance from the concert stage at one end of the field to the luxury boxes filled with the Bollywood stars from the crowd doing to the wave to the beer cups lining the aisles of the stands. Most notably, the group of the 11 scantily clad women in the yellow boy shorts rhinestone studded bikini tops and white go-go boots who waved their pompoms and gyrated their hips for the Bangalore Royal Challenges. They are something that they never seen before. Their style of dance, their uniforms also.
The DNA Networks brought the group of the Washington Redskins cheerleaders to India to help inaugurate the IPL. They will travel with the Bangalore team but will soon hand over the cheering duties to a group of Indians who will become the country’s first ever home-grown cheer-leading troupe. The development is just an extension of the Westernization of the city and country. The people who are educated exposed and travel wear Western clothes do the Western stuff in India. The India society takes a pride in its traditions and takes pride in its clothes and cheer-leading and a boy shorts are a challenge to both.
REFERENCE:
http://abcnews.go.com/Sports/story?id=4695622&page=1#.TuAf-CwkAWE
